You don’t need more AI.
You need it to keep working.

We audit what you’ve got, build what’s missing, and stay in the engine room so none of it breaks on a Friday. The build is how you start. Running it is the business.

See pricingSee how it works

Most agencies build it, hand it over, and vanish. We build it, then we stay. Monitored, maintained, improved, with one new system every month. You get an operation, not a deliverable.

There is a difference between owning a system and having it run. We do the second one.

How it works

A straight line from call to running

1

Pick your way in

AI Audit, Sprint, or Custom. Three entry points, one team behind all of them.

2

Quick alignment

A short form, then a kickoff or scope call. We confirm we can deliver what you wrote down before we take payment. If we can’t, we tell you and point you somewhere that fits.

3

We ship

AI Audit in 3 business days. Sprint in 5. Custom on the timeline we agree. Built, tested, handed over.

4

We run it

Most clients stay on after handover. The AI Operations Retainer keeps everything we built monitored, maintained, and improving, with one new build shipping every month. Month-to-month, 30 days notice. See the retainer →

Steps one to three are how you start. Step four is the business.

Pricing

Three ways to start. One way to stay.

Productized where it makes sense, custom where it has to be. We tell you which way in fits before you pay. When the build is done, we keep it running.

AI Audit

€1,999

Tactical AI audit and prioritized plan

The way in if you don’t yet know what to build.

  • Full review of your operations and stack through an AI lens
  • Prioritized list of what to automate and how
  • Recommended tools, models, and configurations
  • A plan you can execute yourself or hand to any team

Custom

from €10K

Bespoke build, scoped to the project

The way in for multi-system builds that can’t be compressed into a sprint.

  • Multi-system integrations and bespoke logic
  • Scoped, quoted, and timelined upfront
  • Senior team, no offshoring
  • We tell you up-front if a productized tier is the better fit

Then we keep it running.

AI systems aren’t fire-and-forget. Models update quarterly, APIs change, your business outgrows what was built. Unmaintained automations don’t fail loudly. They degrade quietly until they break at the worst moment.

The AI Operations Retainer means we stay in the engine room. Everything we built keeps running. One new build ships every month. A quarterly roadmap tells you what’s next and what it’s worth.

From €2,500/month · One new build monthly · Month-to-month, 30 days notice

See what’s included →

A note on Custom: we always recommend a productized tier first. If a €1,999 Audit or €4,999 Sprint solves it, that’s what we point you at. The €10K floor on Custom isn’t gatekeeping. Below that, the engagement gets compressed in ways that hurt the outcome.

About us

Built by people who’ve done this before

We’ve been working with AI for over 15 years. Before the hype, before the gold rush, before every agency added “AI” to its name. We were building models, shipping products, and working out what holds up when it’s applied to real businesses.

Our team brings two decades of sales and marketing experience alongside deep technical skill. We’ve founded companies, raised capital, gone to market, and learned the hard way which parts of a business are worth automating and where you lose time and money.

That’s why we take a direct approach. We don’t upsell. We don’t pad timelines. If your problem is solved by a spreadsheet and a well-configured Zapier workflow, that’s what we recommend. If it needs something more serious, we build it properly. And if we can’t help, we tell you on the first call.

15+
Years in AI
20+
Years in sales & marketing
20+
Years owning & operating businesses
3
Continents served

Clients

Results, not promises

I went from drowning in emails to inbox zero before lunch. Two automations saved me 8+ hours a week. No exaggeration.

Lari Mayumi
Digital Product Designer

We had to cut 80% of our team, but thanks to Optimize Labs we didn’t miss a beat. They gave us the systems to run lean and stay sharp.

Jon White
COO

I tried to integrate AI with my team but was overwhelmed by the tools and choices. Their guide made it easy to focus on what matters. We now automate 90% of our customer support without extra staff.

Maria Rosas
Head of Operations

As a solo entrepreneur I now generate a week’s worth of content in an hour. Their workflows gave me time back and helped me grow twice as fast.

Thomas Williams
Business Coach

FAQ

Common questions

Businesses that are growing but drowning in manual work. We work with teams of 1 to 50, across industries. If you’re spending hours on tasks that should take minutes, we can probably help.
A tactical AI audit of your operations and stack, delivered in 3 days. We map every area that can be automated, prioritize what’s worth doing, recommend the right tools and models, and hand you a plan you can execute yourself or pass to any team.
The AI Audit (€1,999) tells you what to build and how. A Sprint (€4,999) is the build itself: 5 business days, fixed scope, end to end. If you’re still working out what to do with AI, start with the Audit. If you already know what you need shipped, go straight to the Sprint.
You get a complete handover: built, tested, documented. Everything is yours, and you can run it yourself. Most clients don’t. They move onto the AI Operations Retainer, where we keep everything monitored and maintained, ship one new build per month, and run a quarterly roadmap session. From €2,500/month, month-to-month. Details here.
No. It’s month-to-month with 30 days notice, and handover is complete whether you take it or not. We don’t lock clients in. The work earns the renewal.
Rarely. Most projects fit a productized AI Audit or Sprint. Custom is for multi-system builds with bespoke logic that can’t be compressed into 5 days. The €10K minimum isn’t gatekeeping. Below that, the engagement gets compressed in ways that hurt the outcome.
AI Audit: 3 days. Sprint: 5 business days. Custom: quoted per engagement, scoped and timelined upfront. No open-ended timelines, no scope creep, no surprise invoices.
We’ll tell you. On the call, if we don’t see a fit, we say so. We’d rather save both our time than take on a project that won’t deliver results.
All the major LLMs and no-code platforms: Claude, OpenAI, the Anthropic and OpenAI APIs, Supabase, Vercel, Resend, Railway, Make, n8n, Zapier, Notion, and many more. We recommend whichever tool fits the job, not what’s hyped that week.

Get started

What are you interested in?

Pick the path that fits. We take it from there. No pitch, no pressure.

Prefer email? hello@optimizelabs.aiEurope · Serving teams worldwide